Officials in Montgomery County are working to identify a brand for the county. YNN's Maria Valvanis explains.
FONDA, N.Y. -- One Mohawk Valley county wants to draw more people to the region.
"We are trying to determine what the brand is for the county's economic development marketing and tourism component, and how we should be marketing that brand," said Jacki Meola, Montgomery County Business Improvement Development Center.
Meola examines the second of two surveys geared to get feedback from the community on what identity best sets Montgomery County apart from other areas.
She said, "We are not necessarily a destination, we don't have one large attraction, we have lots of smaller attractions that we need to pair and couple together to make people stay here longer."
Montgomery County is working with outside research, interviews with local officials, and survey results. It allows the Business Development Center to discover, define, and design what makes the county special.
For Amsterdam's Economic Director it is all about location.
"We're at the center of everything, you can come here, go to the Adirondacks, Capital, and come back at night and it's safer, it's cleaner and it's more convenient, plus there are many things to see here too," said Rob von Hasseln, Economic Development Director.
The BDC is working with an outside agency, and together they will comb through the data gathered over the next coming months to have Montgomery County's first brand ready to attract newcomers as soon as next year.
Meola added, "We'd like to have more people live here, more people work here, and more people play here."