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Updated 12/19/2009 06:53 PM

Busiest shopping day

By: Kim Lengle

You're starting to run out of time if you're waiting until the last minute to buy your Christmas gifts. Maybe you've procrastinated, but retail analysts say it's not your fault. They say retailers have trained consumers to wait for the last minute super sales. Our Kim Lengle spoke with one retailer who reveling some tricks of the trade.

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COLONIE, N.Y. -- So you waited until the last minute. Well according to retail analysts, 40 percent of you didn't take that advice, including this guy.


"I'm like everybody else. It's right before, perfect timing as far as I’m concerned," said one last minute shopper.

Analysts say retailers think so too.

"Oh yeah, there's plentiful bargains to be had and retailers for better or for worse have conditioned consumers to expect a lot of bargains and that maybe one of the reason people are waiting for those deals and saving their pennies," said Rebecca Marion Flach of the Retail Council of New York State.

"With the economy price has become very important," said Chaz Betz, general manager of The Stadium.

And that's not the only angle Chaz works.

"I put a lot of people on in order to pay attention to the customer’s needs and help them out for people who've never been in sports stores like yourself," said Betz.

Chaz has jokes but he knows, if can push people to spend just 5 extra dollars per sale, that's thousands extra in his pocket later on.

So for all the lucky ones, there's satisfaction.

"A lot of times when people say oh this is my last stop, we just clap for them," said Betz laughing.