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NEW YORK, N.Y. -- The leader in Greek Yogurt is expanding its horizons to stay ahead of the competition.

Chobani is opening its first "yogurt bar" in New York City on Wednesday. The company's goal is to make a concrete position in the rapidly growing greek yogurt market.

Chobani has not said if additional locations have been planned. Dannon, a long-time competitor in the industry, has also set up shop in the city.