Borders used to live there, but now a local advertising agency is moving in. YNN's Erin Vanella spoke with neighbors on Broadway to see how they feel.

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SARATOGA SPRINGS, N.Y. -- From gloom to glad, 395 Broadway brightens with the news of a new tenant.

"It was almost a sadness kind of, not only because it was Borders, but it's just such a beautiful building that deserves a good business inside of it," said Lea Morrow, Uncommon Grounds barista.

FingerPaint Marketing Incorporated is moving in early next year. The three-year-old Saratoga advertising agency has signed a ten-year lease. It will fill the 25,000 square-foot space with its current staff of 42, and will hire 40 to 60 additional employees over time.

"I love walking up and down broadway and going to these restaurants and now there's more people and it's all good," said Douglas Gerhardt, Saratoga Springs resident.

"We get a lot of questions about what happened to Borders and what's replacing it so we're happy to finally have an answer to that question," said Erika Frasier, Circus Café manager.

Frasier envisions dollar signs.

"We're super familiar with them and we love their business," said Frasier. "We're excited to accommodate them for lunch and dinner and to bring in all the potential business for Circus really."

But, it's as much about image as it is income. FingerPaint founders said they'll display ads for local events on its Broadway windows and share its parking lot for local charity events creating potential for color and activity that corner hasn't seen in months.

"We stand there and look out that window everyday and it's just dark and we're just not used to that," said Morrow. "It's going to be good to have people in there alive again."