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COLONIE, N.Y. -- When the moon hits your eye like a heart shaped pizza pie, that's amore!

Sara Bella Pizzeria was spreading the love and spreading the marinara sauce Valentine's Day. The owner says a lot of women special-order the pie. His wife came up with the idea.

"Just a little I love you with pepperoni or black olives or ricotta and deliver it to their husbands," owner Domenic Fuda said.

Fuda expected to make 100 heart shaped pizzas by night's end.